Conscious Capitalism meets Your Unique Self in this first video discussion of a seven-part series. Both authors of exciting new books, these two visionary leaders meet to discuss how their ideas can make an impact on people’s lives in a way that matters. Specifically in this video, John Mackey and Marc Gafni explore the creative impulse that drives our lives’ highest expression and purpose. They discuss how, whether in business innovations or moments of play, we can enter flow and access the freedom where we feel those nagging questions of life’s ultimate meaning and purpose fall away in the lived expression of Unique Self. As Marc Gafni says in this video, “We are all artists. We all have a tapestry. The process of self-creation, of creating the tapestry of my life is the highest form, not only of purpose and of ability, but of delight. It’s the place where purpose meets delight.”
Join the two visionary authors in conversation…
Marc Gafni: The first idea I’ll throw out… is creativity, the big idea of creativity. What is it, why does it matter?… Creativity coming at you, John Mackey:
John Mackey: Ok. Well, I think creativity is at the essence of what it means to be a human being. I think if you get into the deepest core of what it means to be a human, it’s creativity. Creativity and love. We’ll talk about love later, I suppose. But, if you look at children, they are amazingly creative. They’re imaginative. They haven’t had that creativity rejected or turned off. And, so, I think we are happiest when we are being creative in some form or fashion. There are many ways express creativity–not just in traditional ways through music and fine arts and filming and things like that, photography. But, business can be a form of creativity. Play is a form of creativity. We can bring that into our lives in many, many different directions. I think it’s particularly important in business. A word that’s a synonym for creativity in the business world is innovation. The companies that are most innovative, such as in Apple computer, which is a highly innovate company, or Google, tend to become highly successful. I think that’s one of Whole Foods’ markets. For a food retailer, we’re a very innovative, very creative company.
Marc Gafni: Yeah, creativity… Let’s just start there. I mean, you talk about creativity is the place where you’re happy. Right? And, part of the big question we all ask, why am I here? The meaning of life? When you’re in the middle of a creative flow, that question doesn’t exist. It’s gone.
John Mackey: No, it’s gone. I mean, everything’s gone because when you’re in the creative flow, you are in the flow, you are in the moment. You are creativity manifest.
Marc Gafni: You are there. I like the second thing you said as well, which is so important. Because when we talk about creativity, everybody thinks about third grade art class. There I was in third grade art, and it didn’t quite work. For me… Mrs. Parrish. Third grade art class was a disaster. And, so, I thought for a long time, well, I guess I’m not creative because, you know, art is about doing that classic arts thing. And, then you begin to realize as you get older, it’s just such an exciting revelation, that we’re all artists. And, that we all have a tapestry. And, the process of self-creation, of creating the tapestry of my life is the highest form, not only of purpose and of ability, but of delight. It’s the place where purpose meets delight. I’m creating. I’m on-purpose. I’m delighted. The question of the meaning of life falls to the way-side, and I’m expressing reality in a way that no one else can. I’m the creative face of reality, of all of reality. The place where what people sometimes call God or Source or All-That-Is or the Ground of Being, or whatever you want to call it, or just reality, a nice neutral word, is created, playing, for me. And, that’s an incredible sense of both purpose and delight.
John Mackey: I think the highest form of your creativity is the creation of your Unique Self, your individuality. In a sense, your life is your greatest work of art, and we should approach it that way. Friedrich Nietzsche, it’s one of his insights, that we can create ourselves; and therefore, once we become aware of that, we become responsible for it. And, we have an obligation or a responsibility to create the most authentic self that we can possibly be.