In this last video of our seven-part dialogue series, our two authors (Your Unique Self and Conscious Capitalism) discuss the issue of shadow – both in the context of our personal life as well as in the context of business. In our modern world the narrative of business seems to have become the shadow story, while its heroic part of creating value for humanity and the world has become hidden.
Additionally, Dr. Marc Gafni brings the Unique Shadow into the discussion that can be easily recognized as the personal core-issue in each and every one of us that hints to and – when looked at – leads us back to our unlived Unique Self.
John Mackey is Chairman and CEO of Whole Foods Market, as well as the Co-Chair of the Center for World Spirituality Board of Trustees.
Don’t miss this or any other video of this series on our website or the Whole Foods Blog.
Read a part of the discussion about shadow and light of the business world:
Marc Gafni (starting at 1’37): …one of the things business needs to do is to actually not be demonized, hold the heroic narrative, hold its nobility, and then like any healthy self, living its story, become conscious of its shadow, as opposed to identifying with its shadow.
John Mackey: Yes! What’s interesting about business is – of course business has its shadow – but it’s almost like if it’s been turned upside down, and the shadow is seen as the narrative about business and the hidden part is the heroic part of business. So, it needs to be turned completely opposite where business can realize its higher purpose of creating value in the world and helping humanity to progress and prosper. The shadow side will always remain the greedy, selfish, uncaring side that’ll still be there, but it should be the shadow side that’s seldom seen, not honored, and consciously sought to be overcome.
Marc Gafni: Envy – I think it’s so great what you said because envy… Love is: I see your beauty, and I identify you with your beauty, I interpret you through the prism of your beauty. Envy is: I see your shadow, and I identify you with your shadow, and see you through the prism of your shadow. And I think … actually, envy… causes… mass-culture often to interpret business through its shadow as opposed to through its essence.