How much is having a cool, unusual name worth to an entrepreneur? Enough to change Tyler to T-Rex. The socio-economic value of distinctiveness is highlighted in a story today by NPR:
Tyler Gold of York, Neb., is now officially named Tyrannosaurus Rex Joseph Gold, the local York News Times reports.
But there’s no sign that Tyler … er, Tyrannosaurus Rex … is rethinking his choice because of any breaking news about breaking wind.
According to the News Times:
“In Gold’s official filing with the court, he said he wanted to change his name ‘because the (T-Rex designation) is cooler. Also, as an entrepreneur, name recognition is important and the new name is more recognizable.’ He verbally repeated his reasoning during the court proceedings, while on the witness stand [Monday].”
Commenting on the Good Men Blog, Joanna Schroeder adds:
Folks these days are naming their kids more, shall we say… creatively. Cracked.com has a great list of the top 20 unusual celebrity baby names that includes my favorite: Pilot Inspektor, child of Jason Lee.
Personally, I love it. I like that kids don’t get teased for their names being unusual anymore – because almost all the names are unusual.
Our names are all written together in the Cosmic Scroll, to use an image popular with Marc Gafni and other students of Kabbalah. Meaning, in other words, that the Cosmic Scroll, seen as our True Self, is only manifest in the world when it appears with a Name, with a Unique Self.
Each name is already unique, whether it is John, James, Mary, Patricia, or Tyrannosaurus Rex Joseph. But T-Rex’s decision demonstrates spirit’s next move: as individuals strive to build careers for the 21st century, defining their personal brands in a crowded marketplace of individuals with impressive resumes, they are looking to milk value out of every unique, distinguishing characteristic in their portfolio.
Whether T-Rex is just a gimmick or if it will turn Tyler Gold into a mammoth entrepreneur is hard to say. But if the name captures something essential about his Unique Self that lets him be more fully who he is in the world, then let’s bless him on his journey. And then let’s get out of his way…. quick!!!